Dr. Bill Crookston (d. July 25, 2020) was Professor of Clinical Entrepreneurship at the Lloyd Greif Center for Entrepreneurial Studies, University of Southern California.
Dr. Crookston combined a career in sales, sales management, and entrepreneurship with teaching, consulting, and coaching emerging companies. His interests included sales and sales management and social entrepreneurship. He served on various nonprofit boards.
Dr. Crookston received the Marshall School of Business Golden Apple Award in 2004 and 2010, and in 2003 he received the Community Service Award from the National Conference for Community and Justice. He was the former owner and president of Western Badge and Trophy Company and consulted for a variety of programs. Until his passing, he was active in managing and marketing consulting through WHC Associates.